James Tyler 1

2018 Cohort -James Tyler - Australia

James Tyler has built an ‘Australian farm to Chinese table’ platform that is able to deliver fresh Australian produce to over 90 cities around China. This platform is built upon a first-class cold chain logistics system that can handle a range of products, including fresh dairy, seafood, fruit, meat and premium wine.

By tapping into Chinese social media networks, James Tyler is able to work with Australian brand owners and primary producers to promote and sell their products directly to Chinese consumers. To date over 140,000 parcels have been delivered to consumers’ homes in China. By partnering with James Tyler, brand owners are given a direct line of sight to the end consumer, which provides them with the ability to build Chinese consumer profiles that are simply not possible through traditional distribution models.

This project is sponsored by Sparklabs Cultiv8.